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Keeping Your Customers Happy

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  • Model:osC


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Keeping Your Customers Happy
Best Ways to Keep a Customer Happy & Improve Customer Retention

1. It costs 5x as much to attract a new customer than to keep an existing one. (Source: Tweet this Stat!

2. 68% leave brands because they are upset with the treatment they’ve received. (Source: U.S. Small Business AdministrationTweet this Stat!

3. On average, loyal customers are worth up to 10 times as much as their first purchase. (Source: White House Office of Consumer AffairsTweet this Stat!

4. 48% of customers who had a negative experience told 10 or more others. (Source: Harvard Business Review) Tweet this Stat!

5. 64% of customers cited shared values as the primary reason for a strong brand relationship. (Source: Corporate Executive BoardTweet this Stat

6. On Twitter, over 80% of customer service related tweets are negative or critical of the brand in question, a large majority of customers expect a reply in less than an hour (unfortunately, most companies are failing to deliver). (Source: TouchTweet this Stat!

7. 78% of customers have bailed on an intended transaction because of a poor experience. (Source: American ExpressTweet this Stat!

8. It takes 12 positive experiences to make up for one unresolved negative experience. (Source: Ruby Newell-Legner, "Understanding Customers") Tweet this Stat!

9. 68% quit because of the attitude of indifference toward the customer by the owner, manager or some employee. (Source: Michael LeBoeuf, "How to Win Customers and Keep them for Life") Tweet this Stat!

10. It's 6-7 times more expensive to acquire a new customer than it is to keep a current one. (Source: White House Office of Consumer AffairsTweet this Stat!

11. 3 in 5 Americans (59%) would try a new brand or company for a better service experience. (Source: American ExpressTweet this Stat!

12. 70% of buying experiences are based on how the customer feels they are being treated. (Source: McKinseyTweet this Stat!

13. Customers who engage with companies over social media spend 20 -40% more money with those companies than other customers. (Source: Bain & CompanyTweet this Stat!

Best Ways to Keep a Customer Happy & Improve Customer Retention

14. While infrequent updates are probably worse (at least when the software is buggy), rolling out new updates constantly is not much fun for the customer and may causes unnecessary confusion and distrust in the software.

You need to strike a happy medium, roll out updates only when absolutely required ( such as bug fixes ). New features should be planed updates say every 6 or 12 months.

If your rolling out updates every week then many customers may just give up and not install and that defeats the whole purpose of doing the update.


Name:  Keeping Your Customers Happy
Model No.  osC
In Stock: 99
Product added: 08/22/2019
Products GTIN: 00000010461525

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